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I was checking my e-mails and one with the title “Science Proves “Faking It” Works?” grabbed my attention. I went to the link and read the posting. It was about a socio-psychological experiment in Washington DC, which proves that appearance is everything…

I loved this story shared by Adrian Armstrong, and I am sure you will to READ THE POST

Marketing knows that, and this is exactly what makes something more valuable than others. Just imagine, we drink cola drinks and love them. If you think about it, cola drinks are the exact opposite of the most precious and healthy liquid of all, pure water. So what has decided that cola drinks and pops in general are worth our money? Well your right, positioning. When we see a commercial, we don’t see and compare the darkness of the soda with the water or the health issues that the former could cause. What the commercials show is how fun is to drink this pop, how you can enjoy it with your friends, how you can be forever young, or whatever campaign they are using.

This phenomenon also happens in our culture, in what we perceive, beautiful, fancy or cool, as you could see in the posting above.

Network marketing is not exempt of all of this, it is pure marketing and what we are promoting is ourselves.

Now on the same topic, in our industry of network marketing it is well known that people join people. Not just anybody, but somebody that has positioned himself as a leader, as somebody that can actually teach them how the heck to make money from their business.

These facts are exactly why many network marketers make some of these gigantic mistakes:

Fake it until you make it: They believe they have to fake a pose, and lie about their reality, about the money they make, and the success they had achieved.

Information overload: They know that to fake is not an option so they tried to learn everything and get buried in a cyber desk full of e-books courses, strategies and gurus that they follow. This has two incredible downsides: it costs a lot of money, but even more importantly, it costs a lot of time.

Paralyzed: They get so overwhelmed, they don’t know where to start so they freeze, they don’t take action.

Here are some simple steps to become perceived as a leader in your industry

Specialize. Learn one technique, apply it, get results and share them.

Share valuable information with your readers.

• Keep your audience informed about timely information
• Gain content ideas to engage your audience with
• Share your experiences
• Give more free content than affiliation or paid content

Follow the leaders of your industry, Begin networking with them to grow your credibility.

Perception works hand in hand with network marketing. By associating yourself with other leaders, you are perceived as a leader. As in the posting above, one of the best musicians in the world was perceived as a street act because of OUR perception of where he was performing. We assumed he was some guy trying only to make a few bucks.
If you want to be perceived as a leader, you must follow the leaders of your industry. Begin networking with them, listen to them and be perceived as a leader.

Love and success,
Carina Franco

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