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With all the boom in network marketing as well as internet, the competition has become enormous. Now you have to learn how to differentiate yourself and how to create influence in your audience.

The first rule you have learned about network marketing was Attraction Marketing. How to be the hunted instead of the hunter, how to make your prospects call you, asking you for more so you do not have to chase them anymore.

You also know that you should offer benefits no characteristics. You understand that your prospects do not give a dime to learn who the heck are the founders of your business opportunity or how old the company is.What they care about is how they can benefit from it. How can they make money in a short period of time with it?

Now you have to learn how to differentiate yourself and how to create influence in your audience.

In this article we are going to discuss some of the strategies you can start using today and start differentiating yourself from the ocean of competitors.

1. Create your own pieces of information.

Even if you are brand new, once that you have set up your sales funnel, (your landing page, autoresponses), start creating your own pieces of information: ads, e-mails, articles, videos, etc even if your company or your affiliation offers you all this ready for you to use. Based your content on all the promotional material that your company or affiliation gives you, especially if you are brand new and you are not sure where to start, but always put your own footprint on it.

2. Always make sure that after giving some content, your prospects get even more information for free.

Link your content to a blog or perhaps a squidoo page, hubpage or something similar. This will offer you higher conversions than trying to sale something on the spot, even if all you ask in return is a name an e-mail address.

This single step (sending people to a blog, squidoo page, etc.) will help you to differentiate yourself from the rest, since no many networkers are doing this.

If you decide to link your content to a landing page, make sure that you still offer free information in exchange of their name an e-mail address. Make sure this information is useful and they can apply it even if they do not buy anything from you.

People are tired of getting a lot of autoresponses from everybody else, which means they do not want to put their name and e-mail address for something that is not worth it, in consequence, you should earn the right of having their contact information by earning their trust offering them education relevant to their problems.

Remember this industry is not about making money; it is about becoming a couch and a leader.

3. Give enough information to your audience on how to solve their problem, even if they do not buy from you a single thing.

The key here is to show your audience how they can solve their problem without you, but also how your tool, book, product, service, etc, could solve their problem easier, faster and cheaper.

4. Educate your audience on things that they will face and they might ignore before you try to sell them a solution to that problem.

For example: before telling your prospects that you have available for them the best landing pages optimized for the search engines, explain to them what the heck is that, why it is good to have it and how they could have their own landing pages optimized for their search engines without using yours.

Do not worry, if your tool, product or service can make their life easier, they will buy from you, no so much for the tool that now they understand why and how can help them, but because they start to trust you and see you as an authority on the topic.

In summary, these are some specific strategies, simple but powerful that you can start putting it place right now.

a) Make a list of the things your product or service can solve.

b) Create a piece of content educating your audience about the problems they will face that they might even ignore. (Target just one specific problem at the time)

c) Teach them how to solve the problem on their own without buying anything from you.

d) Show them how your product or service can solve their problem more efficiently, faster, easier, cheaper, etc.

e) Rinse and repeat this formula over and over.

Thanks for commenting on my post and looking for more content to share with you.

Love and Success,
Carina

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