In the previous article we discussed some tips to get your article read and generate mlm leads. Now we are going to focus on how to get your article found. How to create online buzz.

One of the biggest advantages of article marketing is that you can create traffic from the search engines as well as from the article directories themselves.

Proof:

There are a few critical elements that will help you to boost the traffic for your articles and as a result for your website.

Unique valuable content: Originality and popular topics are the key. With the overload of information people don’t want to waste their time reading content that doesn’t offer them any value, so even if they find it, it won’t matter. If you become an information source, instead of a promotion machine, then people will naturally look for your content to find solutions and ideas for their business.

Relevancy: Your content has to be related to your title. A lot of inexperienced online marketers, create a catchy title with the idea of grabbing people’s attention but the content doesn’t have anything to do with it. This has two repercussions. People get annoyed by that and search engines like google penalize the content with bad rankings.

Backlinks and votes: Article directories offer the benefit of creating one-way links to your site. This will boost your PR (page rank = How important Google thinks a site is, which gives authority to your site)

Keywords: Target money making keywords. Go after keywords that you realistically can compete with.

Keywords: You should try to rank for one main keyword in your article. Trying to rank for many keywords doesn’t work.

Include the keyword in your title. Now google read from left to right, which means that is best to put your keyword at the beginning of the title.

Do not spam putting your keyword in your article a hundred times; use the keyword naturally in the text. The use of synonyms or related keywords will help you with your overall rankings.

Use an Anchor text (live clickable link) in the Author resource box. Your anchor text should be the same keyword you are trying to rank for. Caution don’t point all your links at the same page all the time, and change the anchor text in your different articles.

How can you get your articles all over the internet?

Consistency: Some articles will do better than others so in order to get a nice flow of traffic you should write multiple high quality value driven articles.

Distribution: Submit your articles to different article directories.

Post your original article to your website or blog and then link your submitted article to your original blog post. This is a little known strategy that can boost your SEO, which can have an effect on your traffic. Remember, what you are trying to rank is the original post not the one you are submitting to the article directories .

What About The Duplicate Content Penalty.

The answer of course is to modify your article before submitting it to Ezine Articles or similar directories so it’s not a direct reproduction of the article on your website. This will favor your rankings as well.

Buzz:

Every now and then one article will do much better than all the other articles. When you get the right combination of a solid title, a brief word count and a popular topic your article can go viral and be picked up many times.

Article marketing is one of the most effective strategies to drive traffic, it is free and positions yourself as an expert in your field but you must be consistent, target the right keywords and give lot’s of value.

Learn how you can generate 50 leads a day without spending a dime on google, you don’t need to be a copywriter expert to leverage the power of this strategy, (Note: This strategy includes our secret weapon “VIDEO” to increase your internet presence 5 folds.) learn the ARTICLE MARKETING SECRETS NOW.  (2 Part Webinar)

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Article marketing is one of the best and most effective ways to create a name for yourself, but can you really get mlm leads from it, are you getting readers for your articles?

Well, it is true that a lot of people don’t like to read however if your article is well written and interesting, in other words solves your prospects problem you have a good chance to generate leads from it. The main goal of articles is to build your credibility and increase your exposure by giving valuable information.

Here are a few tips that will help you to increase your conversions.

Create original content:

Write your own relevant, useful content; give enough information to your audience on how to solve their problem, even if they do not buy from you a single thing.

Create a catchy headline:

It doesn’t matter how great your article is if nobody reads it. An attractive title not only will have more opportunities to be clicked on, but it also impacts whether your article is republished. Your title has to have the right keywords and it has to be consistent with the body of your article. That’s call relevancy.

Description:

This is almost as important as the actual title, when people find your article in the search engines like google, all they can see is the title and the description, which is the text underneath the clickable link. It has to be clear focus and value driven in order to make your prospects click on it to read the article. It also must have the keywords you are targeting.

Keep it short and sweet:

It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. People have short attention spans and they want quick, easily absorbed tidbits, not long in depth quality articles

The goal of your article should be to make people click on your signature link. If you have a 1500 word article, make a 400 word article and offer the rest of the article as “more” through link in your signature box or write 3 articles with that content.

Keep the article around one specific subject, target one specific problem or situation that targets one main keyword. Not only will this help you with your rankings but also will focus your reader in one specific issue that can be tied up with your offer in the resource box. A word of warning, if you use your main keyword too much in the text, not only won’t get good rankings but it will annoy your readers, affecting your lead conversions.

The content should be informative not promotional, people don’t want to be sold, they want solutions.

Call to action:

Have a hard to resist call to action; usually this is done in the author resource box. Even a well-written article won’t get leads if you don’t have a good call to action at the bottom. Now it is important that the call to action look like part of the actual article.

You can send people to a landing page where you are solving the problem you are targeting in your content or to your blog, where your original post was made.

It is important that the call to action has something of value for the reader, a reason for them to click. Maybe you offer a free report, free training or something attractive enough for them to click. The offer should address a solution to the specific issue you are writing about in your content.

Post multiple articles:

Your credibility will rise if people can find numerous articles with your own original content. This will make your audience more receptive to your articles and make your links more likely to be clicked

Don’t be perfect just do it:

You don’t have to be a professional writer to write good articles and generate leads from it. Just be yourself and get to work.

Learn how you can generate 50 leads a day without spending a dime on google, you don’t need to be a copywriter expert to leverage the power of this strategy, learn the ARTICLE MARKETING SECRETS NOW.  (2 Part Webinar)

If you believe this post can help, share it with your friends in Twitter, Facebook, etc.

Love and Success,

Carina