Is it possible to put 3000 years of knowledge in one simple holographic chip that can dramatically improve your health?

Still at the pre-launch stage (Oct 09) CieAura is one of the most recent additions to the network marketing industry.

They market a rather unique product that claims to influence the body’s existing energies to resonate at their optimum level in a non-intrusive way. It is a sort of patch that is applied to specific acupuncture areas. CieAura Transparent Holographic Chips Target 3 of the major problems that a life of constant stress causes. Lack of sleep, lack of energy and physical pain.

The product is still as its early stages and it has not been tested clinically, although CieAura Chip has been tested in non-clinical human applications having a 95% of success ratio. This makes CieAura Transparent Holographic Chips a promising product that could have an excellent potential.

But let’s talk about business. How possible is it if for you to make a real income with CieAura?

The truth is that having a unique product with a huge demand is not enough to make it in the mlm industry.

Let’s review the management team, compensation plan and marketing strategy:

Although Cieaura has a well prepared team lead by Ken Rasner, with huge expertise in direct sales, network marketing and business, I perceive a lack of relationships with top producers in MLM that can drive masses to the company. The team doesn’t seem to be marketing oriented but rather sales oriented, which is a huge drawback if you want to compete in the MLM industry in general. I also noticed that they are missing out the most powerful way to leverage efforts, online marketing.

Compensation plan:

You can start as an independent retailer for $39 where there is no need to recruit or requirements of volume sales per month. You are entitled of the retail profit $15 per pack. You get set up your own virtual store.

You can choose to build your team and get residual income that way. They use a binary plan, your personal organization is a two-team structure, what they call the pay team on the left and the power team.  

In order to be eligible for any type of commissions you must have a minimum sales volume of 30 packets a month and depending of your level you will be required a minimum number of referrals and active members as well.

Marketing:

In order to make a decent living selling this 3D Transparent Holographic chip, you need to have a huge sales volume or a big team. You won’t be able to do so by reaching your warm market only.

This is the biggest misconception in the MLM industry; it is overlooked one of the most important principles in marketing: “the target market” We believe that because our product is amazing everybody will jump to buy it.

Yes it is true that almost everybody in this society could benefit from a product that address cronical pain, lack of sleep and energy but that doesn’t mean they are your target market. Your market will be people that are willing to invest in themselves to do something about it.

CieAura doesn’t offer a real marketing plan for the distributors to follow; they are relying on the reps referrals through word of mouth and their site to do all the sales, which is not enough.

Their website’s copy writing is not designed to sell, it’s a very thick read, full of technical terms, no testimonials, no excitement.

It doesn’t seem to be an online marketing system that every independent retailer can use to build their own list and follow up with their prospects. It is important to remember that most of the time people don’t buy the first time they see an offer.

Training:

The most powerful element of a successful MLM is training. People that join the network marketing industry don’t necessary have experience in how to market either offline or online.

CieAura doesn’t provide with a real marketing training before people reach the $3,000 monthly income when they earn “The Black Diamond Training”.

In summary, I see a lot of potential in the 3D Transparent Holographic chip that CieAura is promoting; it is unique and is targeting a trillion dollar industry. Their management team looks solid and serious but they need to work a lot more in the marketing part of this company. Starting from their sales copy of their site and offering a true marketing training to their distributors.

You can start by learning the simple secrets that will allow you build your list and only work with people interested through the power of internet technology, check CieAura Online Marketing Secrets